A text will sell if it caters to the reader's objectives, needs and usual ways of absorbing information.
So the first thing we do is clarify who your target audience is: what they care about and what would be the best communication fashion
A text will sell if it caters to the reader's objectives, needs and usual ways of absorbing information.
So the first thing we do is clarify who your target audience is: what they care about and what would be the best communication fashion
Once we know whom the text is aimed at, we find the right words.
Though it's a technical catalogue, it is not just about the specifications of the product; it should also show what solution they offer to a customer's problem.
It is one thing to write a selling text, and another to follow it with the right illustrations that would manage to provide a solid background for the meaning
So we always check the images and advise on something that would look better different.
Take a look at how we translated A catalogue of audio equipment produced by JL Audio for yachts and cars We were approached by JL Audio, a dealer of audio equipment for luxury yachts and cars. The equipment is produced in America and Italy and sold in more than 15 countries worldwide.
The company used to do all translations in house, but the Russian distributor was not satisfied with the quality. People wouldn t buy their products, and the catalogues didn t do the job.
We offered to make the translation just as selling as the source text instead of simply doing word for word translation. This way, we would not just communicate the technical specifications of the products; we’d also help buyers see how those would improve their lives. The client agreed, and we set to work.
We worked really hard to ensure the catalogue efficiently does its main job: sells.
The challenge was to make the catalogue look lovely and easy and entertaining to read. If anyone got their hands on it, they shouldn t want to let it go, thanks to the thick, smooth paper that s nice to the touch and the light smell of high quality printing.
There were many nuances and details to factor in.
W3v3: Loaded.
Excellent performance in small enclosures at medium power levels.
The JL Audio W3 subwoofers have always offered phenomenal performance at medium power levels. The latest generation of W3’s raises the bar even higher, benefitting from a whole suite of advanced technologies, originally developed for our flagship W7AE’s. DMA-optimized, long linear excursion capability minimizes distortion and increases output while multiple patented technologies enhance performance and reliability. These advances make the v3’s the best sounding, most reliable W3’s yet. W3v3’s are superb performers in compact sealed or ported enclosures. They are built to exacting quality standards in our Miramar, Florida factory and are offered in five sizes, ranging from 6.5-inch to 13.5-inch nominal diameters.
We prepared a catalogue of medical
equipment components for the Medical
Equipment 2020 exhibition.
The client was clear about what they
wanted: they gave us the technical
specifications and image requirements.
We translated the catalogue, prepared its
layout and printed 1,000 copies in four days.
The easiest way to do
this is to call
+7(499)755-62-21 or
text us via messengers
Once you send an enquiry, our manager will call you to discuss everything at length and send you all you need to know.
Naturally, we will go over every detail over the phone
You can pay for your order via a bank transfer, with cash, or by card, including your company card
In person, by email, courier delivery or express mail